Healthcare
Measure completed visits, not booked appointments
In patient acquisition, a booked appointment is a promise. A completed visit is the result. Reporting should follow the result.
Industry
Healthcare
Patient acquisition and workflow systems for healthcare and telehealth companies.
Healthcare advertisers work under platform restrictions on health targeting, federal and state privacy law, and rules on health claims. Ironstark scopes data collection and tracking to what each client's obligations allow, and builds campaigns and intake flows within those limits.
What clients get
Clients get campaigns, intake, and reporting measured against completed visits or enrollments. Tracking and data sharing are documented for the client's compliance review before launch.
Constraints
Rules that shape the work.
Programs are designed around these from the first brief. Requirements change, so each client confirms what applies with its own counsel.
- Health privacy laws at the federal and state level
- Platform restrictions on health targeting
- Rules on health claims in advertising
- Federal and state rules on calls and texts to consumers
Process
How programs run.
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Step 1: Map the data first
Every tag, form, and integration is documented before launch.
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Step 2: Build within limits
Campaigns and intake flows are built inside the client's privacy obligations.
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Step 3: Measure completed care
Reporting follows each contact to a completed visit or enrollment.
Measurement
What we measure.
Cost per completed visit
Appointment show rate
Contact-to-appointment conversion
Enrollments by source
Capabilities
Capabilities used.
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Digital marketing
An in-house media team using AI and inference data to target campaigns, with every claim reviewed before it runs.
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Intake and routing systems
Forms, call flows, and qualification logic that move a consumer from first contact to a completed outcome.
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Automated follow-up
SMS, email, and voice sequences that keep contacts moving between human touches.
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Consent and compliance operations
Consent capture, ad review records, and contact rules built into daily operations.
FAQ
Questions.
Do you use tracking pixels on health pages?
Only where the client's compliance review approves it. Many programs measure through first-party data instead.
Who approves health claims in ads?
The client and its clinical or legal reviewers.
Insights: Healthcare
View all Healthcare insights
Healthcare
Health advertisers need a data map before they need a media plan
Tracking pixels and form integrations can send health information to third parties. Map the data first.