Workflow and operations
What a consent record should contain
A consent record is only useful if it shows exactly what the consumer saw and agreed to. Here is what to keep.
Los Angeles / Lead generation and workflow technology
The infrastructure behind customer acquisition.
A vertically integrated marketing company. Our own media team, call center technology, and U.S. call center run lead generation and intake for legal, healthcare, insurance, financial services, and home services.
01 / Built in-house
One company owns every step.
Ironstark is vertically integrated. The same company runs the media, the technology, and the call center, so every contact, conversation, and outcome lands in one record.
In-house marketing team
Our own media buyers and creative team plan and run every campaign. No agency in the middle.
Our own call center technology
Intake, routing, dialing, and follow-up run on call center technology Ironstark built and maintains.
U.S. call center, staffed in-house
Ironstark agents answer and qualify every contact from inside the United States. Nothing is offshored.
AI and inference data
AI models and inference data guide targeting and budget, so spend goes where completed outcomes are most likely.
02 / Capabilities
Twelve capabilities. Three pillars.
Acquisition
Generate demand and contacts.
Conversion
Turn contacts into accepted work.
Operations
Run, measure, and govern the system.
03 / How it fits
One system from first click to completed outcome.
Each outcome feeds the model that sets the next budget. Running all three stages on one record is what makes that loop work.
04 / How we assess
How we choose clients and opportunities.
AI and inference data find the openings. People decide which ones fit. A capped pilot proves the economics before any program scales.
05 / Industries
Built for strict rules and high volume.
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Legal services
Marketing, intake, and acquisition modeling for law firms and legal service providers.
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Mass torts
Claimant acquisition and intake for mass tort and class action dockets.
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Healthcare
Patient acquisition and workflow systems for healthcare and telehealth companies.
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Telehealth and pharma
Patient acquisition and enrollment flows for telehealth providers and pharmacy programs.
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Insurance
Consumer acquisition and contact workflows for insurance carriers and agencies.
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Financial services
Acquisition and intake for consumer finance, debt relief, and tax resolution companies.
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Home services
Local lead generation and booking workflows for contractors and service companies.
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Another category?
Ask whether the same system fits your market.
06 / How we work
Operating principles.
Rules first
Advertising, privacy, and consumer contact rules set the boundaries of each program before creative starts.
One record
Media, intake, and outcomes share the same record, so every result traces back to the dollar that produced it.
Measured on outcomes
Work is judged by signed matters, bound policies, completed visits, and booked jobs. Leads and clicks are inputs.
Built for volume
Systems are designed for volume across states, products, and locations from the first build.
07 / Insights
Recent writing.
Legal services
Cost per lead is the wrong number for law firm marketing
Firms that buy on cost per lead optimize for volume. The number that decides profit is cost per signed case.
Legal services
Intake criteria belong to the attorneys
Legal intake works best when the firm's attorneys write the qualifying questions and the intake team applies them the same way every time.
Los Angeles, California
Talk to the team behind the system.
Partnerships, client programs, press, or a role on the team. Start here.