Operations / 10
Attribution and reporting
Source tracking from first click to final outcome, reported in one place.
Attribution starts with a source field that survives every hand-off. Ironstark tags each record at first contact and carries the tag through intake, CRM, and the final outcome.
Reporting joins those data sets so spend, contact, qualification, and outcome sit in the same view, broken out by channel, vendor, geography, and type.
Process
How it works.
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Step 1: Tag at first contact
Every record gets source, campaign, and page data when it is created.
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Step 2: Carry the tag
The tag follows the record through intake, CRM, and outcome.
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Step 3: Join the data
Spend, contacts, qualification, and outcomes are joined in one data set.
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Step 4: Report
Dashboards and scheduled reports break results out by channel, vendor, geography, and type.
Deliverables
What clients get.
- Source tagging on every record
- Joined spend-to-outcome data
- Dashboards by channel and vendor
- Scheduled client and partner reports
Industries
Where it runs.
FAQ
Questions.
Does attribution depend on tracking pixels?
No. Source data is captured on the record itself and carried through first-party systems.
How often is reporting updated?
Reporting cadence is set per program, from daily dashboards to monthly reviews.
See also
Related capabilities.
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Consumer acquisition modeling
Unit economics for customer acquisition, from cost per contact to value per completed outcome.
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CRM and automation
CRM builds and integrations that keep media, intake, and outcomes in one record.
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Digital marketing
An in-house media team using AI and inference data to target campaigns, with every claim reviewed before it runs.