Healthcare
Measure completed visits, not booked appointments
In patient acquisition, a booked appointment is a promise. A completed visit is the result. Reporting should follow the result.
Industry
Telehealth and pharma
Patient acquisition and enrollment flows for telehealth providers and pharmacy programs.
Telehealth and pharmacy advertisers face platform certification requirements, restrictions on health targeting, and rules on health and drug claims. Ironstark builds campaigns and enrollment flows within those limits, with claims language approved by the client.
Eligibility screening, scheduling, and reminders run in one flow. Tracking and data sharing are documented for the client's compliance review before launch.
Constraints
Rules that shape the work.
Programs are designed around these from the first brief. Requirements change, so each client confirms what applies with its own counsel.
- Platform certification requirements for telehealth and pharmacy advertisers
- Rules on drug and health claims
- Health privacy laws
- Federal and state rules on calls and texts to consumers
Process
How programs run.
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Step 1: Confirm eligibility rules
Eligibility, state availability, and program criteria are set with the client.
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Step 2: Build one enrollment flow
Screening, scheduling, and reminders run in a single flow.
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Step 3: Keep patients on track
Appointment and refill reminders run on consented channels.
Measurement
What we measure.
Cost per enrolled patient
Eligibility pass rate
Visit completion rate
Refill adherence where tracked
Capabilities
Capabilities used.
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Digital marketing
An in-house media team using AI and inference data to target campaigns, with every claim reviewed before it runs.
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Intake and routing systems
Forms, call flows, and qualification logic that move a consumer from first contact to a completed outcome.
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Automated follow-up
SMS, email, and voice sequences that keep contacts moving between human touches.
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Consent and compliance operations
Consent capture, ad review records, and contact rules built into daily operations.
FAQ
Questions.
Can you advertise prescription products?
Only within each platform's certification rules and the claims the client approves.
Do you collect medical information?
Only what the client's flow requires, handled under the client's privacy obligations.
Insights: Healthcare
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