Healthcare
Measure completed visits, not booked appointments
In patient acquisition, a booked appointment is a promise. A completed visit is the result. Reporting should follow the result.
Insights
Healthcare
Ironstark insights on healthcare and telehealth patient acquisition, tracking, and privacy.
Healthcare
Health advertisers need a data map before they need a media plan
Tracking pixels and form integrations can send health information to third parties. Map the data first.