Legal services
Cost per lead is the wrong number for law firm marketing
Firms that buy on cost per lead optimize for volume. The number that decides profit is cost per signed case.
Insights
Legal services
Ironstark insights on law firm marketing, legal intake, and cost per signed case.
Legal services
Intake criteria belong to the attorneys
Legal intake works best when the firm's attorneys write the qualifying questions and the intake team applies them the same way every time.