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Digital marketing

An in-house media team using AI and inference data to target campaigns, with every claim reviewed before it runs.

Ironstark's own marketing team plans, buys, and runs media across the major social, search, and programmatic platforms. Targeting uses AI models and inference data to find the audiences most likely to become completed outcomes, within platform policies and privacy law. Each campaign starts with a brief that names the audience, the offer, the jurisdictions, and the advertising rules that apply in each.

Creative is reviewed against that brief before launch. Every live version is logged with the copy and disclosures it carried, so when a platform or regulator changes a rule, the log shows which ads it touches.

Campaigns are measured on the outcome the client cares about. Clicks and leads are inputs to that number.

Process

How it works.

  1. Step 1: Brief

    Audience, offer, markets, and the advertising rules that apply in each are written down before any creative starts.

  2. Step 2: Build

    Creative and landing pages are produced against the brief and reviewed by the client before launch.

  3. Step 3: Launch

    Each live ad version is logged with the copy, disclosures, and targeting it ran with.

  4. Step 4: Optimize

    Budget moves toward the campaigns with the lowest cost per completed outcome, not the cheapest click.

Deliverables

What clients get.

  • Campaign brief for each market
  • Ad creative and copy variants
  • Ad version and approval log
  • Weekly reporting tied to outcomes

Industries

Where it runs.

FAQ

Questions.

How do you use AI in targeting?

AI models score audiences using inference data and past results, so budget goes to the people most likely to become completed outcomes. Targeting follows platform rules and privacy law, which restrict the use of sensitive traits such as health conditions.

Which platforms do you run?

Major social, search, video, and programmatic platforms. Channel choice depends on each category's platform policies and where the audience spends time.

Who approves ad copy?

The client, and its counsel where the category requires it. Ironstark records what was approved, by whom, and when.

How is success measured?

By the cost of a completed outcome: a signed matter, a bound policy, a completed visit, or a booked job. Clicks and leads are tracked as inputs.

See also

Related capabilities.

  • Lead generation

    Owned sites and funnels that produce first-party leads with documented source and consent.

  • Web and conversion

    Landing pages and sites built for speed, clarity, and testing.

  • Attribution and reporting

    Source tracking from first click to final outcome, reported in one place.