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Acquisition / 02

Lead generation

Owned sites and funnels that produce first-party leads with documented source and consent.

Ironstark builds and operates consumer-facing sites and funnels that generate leads directly. Owning the funnel means owning the record: every lead carries its traffic source, campaign, landing page, and the consent language the consumer saw.

Programs are planned against what the receiving side can handle. Volume that outruns intake capacity loses value by the hour, so lead targets are set from buyer and intake capacity first.

Process

How it works.

  1. Step 1: Define the buyer

    Qualifying criteria, geography, hours, and daily capacity are set with the client or buyer first.

  2. Step 2: Build the funnel

    Branded sites and qualification flows are built for the vertical, with consent language approved in advance.

  3. Step 3: Generate and verify

    Leads are captured with source, campaign, page, and consent data, then checked for duplicates and basic validity.

  4. Step 4: Deliver and reconcile

    Leads post in real time, and returns are reconciled against the original record.

Deliverables

What clients get.

  • Owned funnels by vertical and market
  • Lead records with source and consent data
  • Real-time delivery to client systems
  • Volume, quality, and return reporting

Industries

Where it runs.

FAQ

Questions.

Are the leads exclusive?

Programs can be built as exclusive to one client. Terms are set per program in writing.

What data comes with each lead?

Contact details, answers to qualifying questions, traffic source, campaign, landing page, timestamp, and the consent language the consumer saw.

How are bad leads handled?

Return criteria are agreed before launch. Returns are logged against the original record so problems trace back to their source.

See also

Related capabilities.