Industry
Insurance
Consumer acquisition and contact workflows for insurance carriers and agencies.
Insurance marketing runs under state insurance rules, federal rules on calls and texts, and additional rules for some product lines. Ironstark builds campaigns and contact workflows with consent and licensing rules applied from the start.
Leads route by state, product, and agent licensing. Reporting follows each record to quote and bound policy, so cost per policy by source drives budget decisions.
Constraints
Rules that shape the work.
Programs are designed around these from the first brief. Requirements change, so each client confirms what applies with its own counsel.
- State insurance marketing and producer licensing rules
- Additional rules for certain product lines
- Federal and state rules on calls and texts to consumers
- Consent requirements for agent contact
Process
How programs run.
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Step 1: Match leads to licenses
Routing checks state, product, and agent licensing before delivery.
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Step 2: Capture consent
Consent for agent or carrier contact is recorded with each lead.
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Step 3: Follow to policy
Reporting tracks each lead to quote and bound policy.
Measurement
What we measure.
Cost per bound policy
Quote rate by source
Contact rate
Bound policies by product and state
Capabilities
Capabilities used.
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Lead generation
Owned sites and funnels that produce first-party leads with documented source and consent.
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Lead distribution
Rules-based routing that sends each record to the right buyer or team in real time.
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Consent and compliance operations
Consent capture, ad review records, and contact rules built into daily operations.
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Attribution and reporting
Source tracking from first click to final outcome, reported in one place.
FAQ
Questions.
Which lines do you support?
Auto, home, health, and life programs. Each line is set up with its own rules and routing.
Can leads go only to licensed agents?
Yes. Routing checks state and product licensing before a lead is delivered.