Conversion / 07
Lead distribution
Rules-based routing that sends each record to the right buyer or team in real time.
Distribution decides who receives each record and how fast. Ironstark runs routing that matches every lead to a buyer or internal team based on location, case or service type, hours, and capacity.
Buyers set caps and filters. Posting happens in real time, and returns are tracked against the original record so quality issues trace back to their source.
Process
How it works.
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Step 1: Set buyer rules
Each buyer or team sets geography, type, hours, caps, and filters.
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Step 2: Route
Each record is matched to an eligible buyer the moment it arrives.
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Step 3: Post
Records post to buyer systems in real time, with confirmation of receipt.
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Step 4: Reconcile
Returns and disputes are tracked against the original record and source.
Deliverables
What clients get.
- Rules-based routing
- Real-time posting to buyer systems
- Caps, pacing, and filters per buyer
- Return and dispute tracking
FAQ
Questions.
Can one lead go to more than one buyer?
Only if the program is set up that way and the consumer's consent covers it.
How fast is delivery?
Records post in real time, as soon as routing finds an eligible buyer.
See also
Related capabilities.
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Lead generation
Owned sites and funnels that produce first-party leads with documented source and consent.
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Attribution and reporting
Source tracking from first click to final outcome, reported in one place.
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Consent and compliance operations
Consent capture, ad review records, and contact rules built into daily operations.