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Legal services

Marketing, intake, and acquisition modeling for law firms and legal service providers.

Legal marketing operates under state bar advertising rules, platform policies for legal services, and federal and state rules on calls and texts to consumers. Ironstark builds campaigns and intake systems with those constraints set at the start, and works with each firm's counsel on claim language, disclaimers, and qualification criteria.

What clients get

Firms get media, intake, and reporting that run as one system. Each signed matter traces back to the campaign, creative version, and intake record that produced it. Intake criteria come from the firm's attorneys, and the firm decides which matters it accepts.

Constraints

Rules that shape the work.

Programs are designed around these from the first brief. Requirements change, so each client confirms what applies with its own counsel.

  • State bar advertising and solicitation rules
  • Platform policies for legal services advertisers
  • Federal and state rules on calls and texts to consumers
  • Client confidentiality in intake

Process

How programs run.

  1. Step 1: Set criteria with counsel

    Case types, jurisdictions, and qualifying criteria come from the firm's attorneys.

  2. Step 2: Run media and intake together

    Campaigns and intake share one record, so every signed matter traces to its source.

  3. Step 3: Report by matter

    Spend, contacts, qualified leads, and signed retainers are reported by source and case type.

Measurement

What we measure.

  • Cost per signed retainer

  • Contact and qualification rates

  • Speed to first contact

  • Signed matters by source

Capabilities

Capabilities used.

  • Digital marketing

    An in-house media team using AI and inference data to target campaigns, with every claim reviewed before it runs.

  • Contact center and intake

    Our own U.S. call center, staffed in-house, running on call center technology we built.

  • Intake and routing systems

    Forms, call flows, and qualification logic that move a consumer from first contact to a completed outcome.

  • Attribution and reporting

    Source tracking from first click to final outcome, reported in one place.

FAQ

Questions.

Does Ironstark give legal advice to consumers?

No. Intake collects facts and hands qualified contacts to the firm. Only the firm's attorneys advise clients.

Who decides which cases the firm accepts?

The firm. Intake applies the firm's criteria and passes the decision to its attorneys.

Insights: Legal services

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Legal services

Intake criteria belong to the attorneys

Legal intake works best when the firm's attorneys write the qualifying questions and the intake team applies them the same way every time.