Legal services
Cost per lead is the wrong number for law firm marketing
Firms that buy on cost per lead optimize for volume. The number that decides profit is cost per signed case.
Industry
Mass torts
Claimant acquisition and intake for mass tort and class action dockets.
Mass tort work turns on qualifying criteria: product or exposure, injury, dates, and jurisdiction. Ironstark builds campaigns and intake around those criteria, with screening questions written with the firm's attorneys.
Campaigns are paced to the firm's case acceptance and docket timelines. Reporting tracks signed claimants and cost per signed claimant by source, along with document completion rates.
Constraints
Rules that shape the work.
Programs are designed around these from the first brief. Requirements change, so each client confirms what applies with its own counsel.
- State bar advertising and solicitation rules
- Disclosure requirements for legal advertising
- Federal and state rules on calls and texts to consumers
- Medical record privacy
Process
How programs run.
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Step 1: Translate the docket
Product or exposure, injury, dates, and jurisdiction become screening questions.
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Step 2: Pace to capacity
Campaign volume follows the firm's case acceptance and docket timelines.
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Step 3: Complete the file
Intake collects documents and records needed for each claimant file.
Measurement
What we measure.
Cost per signed claimant
Qualification rate by source
Document completion rate
Time from contact to signed claimant
Capabilities
Capabilities used.
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Lead generation
Owned sites and funnels that produce first-party leads with documented source and consent.
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Contact center and intake
Our own U.S. call center, staffed in-house, running on call center technology we built.
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Automated follow-up
SMS, email, and voice sequences that keep contacts moving between human touches.
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Consent and compliance operations
Consent capture, ad review records, and contact rules built into daily operations.
FAQ
Questions.
Can campaigns change when docket criteria change?
Yes. Screening questions and targeting are updated when the firm changes its criteria.
How are medical records handled?
Under the firm's instructions and the privacy rules that apply, with access limited to the people who need it.
Insights: Legal services
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Legal services
Intake criteria belong to the attorneys
Legal intake works best when the firm's attorneys write the qualifying questions and the intake team applies them the same way every time.