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Consumer acquisition modeling

Unit economics for customer acquisition, from cost per contact to value per completed outcome.

Acquisition modeling answers two questions: what does a completed outcome cost, and what is it worth. Ironstark builds those models from the client's own media, intake, and CRM data, uses AI to find patterns across segments, and then decides where the next dollar goes.

Conversion rates are broken out by source, geography, and type, because averages hide the segments that lose money. The output is a plan: which channels to scale, which to cut, and what volume the budget supports.

Process

How it works.

  1. Step 1: Gather

    Media, intake, CRM, and outcome data are pulled from the client's own systems.

  2. Step 2: Model

    Cost and conversion are calculated by channel, geography, and type.

  3. Step 3: Value

    Outcome value is set from realized results where available, and stated assumptions where not.

  4. Step 4: Plan

    The model produces a budget plan: what to scale, what to cut, and the volume the budget supports.

Deliverables

What clients get.

  • Cost per outcome by segment
  • Funnel conversion by stage
  • Budget scenarios
  • Diminishing-returns estimates

Industries

Where it runs.

FAQ

Questions.

What data do you need?

Spend by channel, intake records with dispositions, and final outcomes. Most clients already have all three.

How often is the model updated?

Monthly at a minimum, and whenever a channel or offer changes.

See also

Related capabilities.

  • Attribution and reporting

    Source tracking from first click to final outcome, reported in one place.

  • Digital marketing

    An in-house media team using AI and inference data to target campaigns, with every claim reviewed before it runs.

  • Lead generation

    Owned sites and funnels that produce first-party leads with documented source and consent.